What Exactly is TheVanguard.org?

I've had a link to TheVanguard Blog on my sidebar since the early days of this blog. TheVanguard.org is the brainchild of Rod Martin, who happens to have been Best Man at my wedding and who remains my best friend despite the miles that separate us.

A couple of days ago, Human Events published a feature article entitled The Next MoveOn.org?" written by Stephanie Dube, a freelance writer from Dallas and creator of The Write Idea. Dube profiles Rod, giving a brief biographical background and professional pedigree. She goes on to explain the purpose of TheVanguard.org and mentions some of the others involved. Most of whom you've heard of, even if you have never heard of Rod Martin before:

Launched as an organization last March, TheVanguard.org already has a top-drawer cast, including Silicon Valley heavy-hitters like Eric Jackson (a former PayPal colleague of Martin’s, where he was head of marketing) and Gil Amelio (former CEO of two Fortune 500 companies, including Apple Computer), among others.

But it is far from an all-California show. Americans for Tax Reform founder Grover Norquist is on its board too, as are Club for Growth founder (and current Wall Street Journal editorial board member) Stephen Moore, famed actress Jane Russell, direct-mail pioneer Walt Longyear, “compassionate conservatism” guru Marvin Olasky, even Reagan Doctrine-architect Jack Wheeler. Martin refuses to confirm or deny rumors that Jerome Corsi—co-author of 2004’s “Unfit for Command,” which irreparably damaged John Kerry’s presidential hopes—has signed on for a similar effort against Hillary.

The diversity of issues represented by this group is not accidental. “The scope and immediacy of the internet makes bringing people together a lot easier,” Martin explains. “The conservative movement is far too fractured. Libertarians attack Christians, pro-gunners snipe at pro-lifers, border security folks question outreach to conservative Hispanics. It’s not what you’d call conducive to victory.

“The left has always been better at coalition building, and MoveOn is the latest means by which they’re better. But the internet is a great leveler: we can do this too. And we must.”

Early indications are that they will. After less than a year of “beta tests” which included efforts to extend the Bush tax cuts and derail a United Nations gun ban conference (it ended in deadlock), the group’s web traffic exceeds that of many of the most noteworthy political groups in America. While still far short of the exalted ranks of MoveOn, DailyKos or WorldNetDaily, web rankings generated by Alexa.com show TheVanguard.org beating such established organizations as the National Rifle Association, National Right to Life, the Club for Growth, the Minuteman Project and People for the American Way. Martin notes with a combination of surprise and glee that this is before the full site “goes live,” and before the group executes its marketing plan.

Conservatives owe it to themselves to check out TheVanguard.org. My prediction is that before too long, Rod Martin will be one of the most well-known people in America.